Muse
AI Creative Director for Instagram
You need an Instagram campaign but you don't have an agency, a strategist, or a week to figure it out. Drop a product URL and get back a full campaign: competitive research, strategy, multiple ad copy variations with hooks and CTAs, and visual direction briefs detailed enough to hand directly to a designer. Four specialized agents, results in under a minute.
A Full Campaign from a Single URL
Competitive Intelligence First
Before writing a single word of copy, the system researches your product, identifies your top 3 competitors, and breaks down what they're actually doing on Instagram. Every creative decision downstream is grounded in real competitive context, not guesswork.
Strategy, Not Just Copy
Campaign theme, audience personas, content pillars, visual style direction, and key messages — all built from competitive research specific to your market. The difference between random Instagram posts and a campaign that has a point of view.
Copy and Visual Direction in One Run
Multiple ad copy variations plus detailed visual briefs with lighting, composition, color palette, and mood references. Hand them directly to a designer, photographer, or content creator and they can start producing immediately. No creative brief needed.
Results Before You Finish Your Coffee
Under 60 Seconds
Four agents run in parallel: research, strategy, copy, and visual direction. By the time you've opened Canva to start from scratch, Muse has already finished the whole campaign.
Positioned Against Real Competitors
Every recommendation is built against what your competitors are actually doing. Differentiation from the start, not an afterthought. Your campaign has a reason to exist in the feed.
Production-Ready Visual Briefs
Lighting direction, composition notes, color references, mood boards. Not "professional looking photo", actual creative direction your team can execute without a follow-up meeting.
Copy That Stops the Scroll
Hook-First Structure
Every ad variation opens with a pattern interrupt, emotional trigger, or curiosity gap. The kind of hooks that stop thumbs mid-scroll in a feed full of noise.
Persuasion Frameworks Built In
Body text follows proven conversion structures. CTAs are specific and action-oriented. "Shop the collection before midnight" not "learn more."
Multiple Variations to Test From Day One
Several copy directions in a single run. Start A/B testing immediately instead of guessing which angle will resonate. Know what works by the end of the first week.
